Being a user of certain products or services defines us a consumer. In capitalist economies consumers are those that hold the power to purchasing or consumption of products. They are the main objective in the marketing arena.
So, what does it mean to be a Smart Consumer? To me consumers play a vital role in guarding the purpose in the consumption of products. Consumers have the ability to identify between needs and desires, and they need to balance them out or even identify priorities between the two. It is not an easy task and it needs a little knowledge and awareness.
I would like to propose to all consumers a few tasks which should be done in order to be a Smart Consumer;
- Identify your needs
- Give space for some desires
- Have enough options
- Choose products that suits you most
This is not the Rule to be a Smart Consumer; but a simple guideline as to make sure that there is awareness within yourself to be a Smart Consumer.
We support them;
